The First Mile tier provides essential trucking insights, health resources, industry news, expert advice, and community support for success.

Gear Up offers premium tools, expert guidance, financial resources, exclusive Kevin Rutherford content, and interactive learning for long-term trucking success.

Open Road provides expert-led education, coaching replays, Kevin Rutherford's book recommendations, and advanced trucking discussions for flexible, self-paced learning.

The Inner Circle offers elite trucking professionals advanced programs, Road Scholar access, TruckSpec content, and a community of high-achieving leaders.

Tribe Ambassadors share Let's Truck with others, earning commissions, exclusive gear, and community support while helping drivers access game-changing tools.

Join Kevin Rutherford's live Group Coaching for personalized trucking business strategies, health guidance, and direct answers to your unique challenges.

TRIBE FAQ

First Mile

The First Mile is your entry point into the Let's Truck Tribe, giving you foundational tools and resources to keep you informed and engaged. Whether you're looking for essential trucking insights, health resources, or product recommendations, this tier provides a strong starting point for your journey. With access to the latest industry news, expert advice, and a supportive community, you’ll be equipped to make informed decisions and take the first steps toward success.

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Gear Up

Gear Up is for those ready to go beyond the basics and gain access to premium tools, insights, and community interactions. This level is designed for truckers who want to take control of their business and lifestyle with the help of expert guidance, real-world data, and an engaged network. With this tier, you’ll receive access to powerful financial tools, exclusive content from Kevin Rutherford, and interactive learning opportunities that will set you up for long-term success.

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Open Road

Open Road is the perfect tier for those who want to expand their knowledge and skills while maintaining the flexibility to learn at their own pace. This level grants access to expert-led educational content, specialized discussions, and in-depth coaching replays that provide valuable insights without the need to attend live sessions. With Open Road, you’ll gain access to recorded coaching sessions, exclusive book recommendations from Kevin Rutherford, and advanced trucking discussions, ensuring you always have the tools you need to optimize your business and lifestyle.

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The Inner Circle

The Inner Circle is designed for top-performing drivers and business owners who are ready to lead at the highest level. This premium tier brings together an elite group of professionals committed to mastering every aspect of their business, health, and leadership. With access to advanced programs like Road Scholar and deep-dive technical content through TruckSpec, the Inner Circle offers the most comprehensive and strategic support available. It’s more than just content, it’s a thriving community of forward-thinking individuals who challenge, support, and inspire one another to keep pushing the limits of what’s possible.

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Ambassador

The Let’s Truck Tribe Ambassador Program is built for drivers and business owners who live for the open road and want to make every mile count. It’s simple: you share the Tribe with your crew—using our ready-made posts, images, and your personal link—and earn commissions for every new member who joins. But it’s more than cash. You’ll get exclusive gear, plug into a community that’s got your back, and help others find tools that deliver real results. Whether you’re posting on the Tribe site, chatting at a fuel stop, or emailing your contacts, you’re the voice of a movement that’s changing the game. Track your success on your dashboard, join our Ambassador Tools group for insider tips, and roll with pride as a Tribe Ambassador.

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Group Coaching

Join Kevin Rutherford for an interactive and transformative Group Coaching experience designed specifically for trucking professionals. This program provides direct access to Kevin’s expertise, where you’ll receive practical advice, actionable strategies, and personalized support to improve your health and business.

Through live sessions, Kevin answers your questions and helps you address your unique challenges and gain insights tailored to your needs.Whether you're navigating your health journey or aiming to take your business to the next level, Group Coaching with Kevin Rutherford gives you the insight and guidance you need to conquer your goals and elevate your success!

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